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King’s Business School is redefining business education. During IMPACT Week, MSc International Management students visited Microsoft’s London HQ, learned from AI industry experts, and tackled real-world business challenges. They left with the confidence and insights to thrive in an AI-integrated workplace.
King’s Business School, part of King’s College London (KCL), is one of the United Kingdom’s most distinguished business schools. KCL is impressively ranked #38 in the World University Rankings 2026 (Times Higher Education). Its business school is highly esteemed in its own right. It is among the top 10 business schools in the UK for research.
Since being established in 2017, it has earned elite Triple Crown-accreditation from AACSB, EQUIS, and AMBA. This is a distinction held by fewer than 1% of business schools worldwide. It speaks volumes about the high quality of education and the cutting edge teaching taking place on campus. It is home to 3,000 students and 300 staff from over 150 countries.
King’s Business School offers various postgraduate programs. These include Economics & Finance (MSc), Digital Marketing (MSc), Strategic Entrepreneurship & Innovation (MSc), and International Management (MSc), among many others.
The business school is located in the dynamic business and finance hub that is London. It partners closely with local industry leaders across high-demand sectors. The school is connected to a vast network of leading startups and corporations. This ensures business students receive maximum exposure to industry events and local networking.
For example, during IMPACT Week, King’s Business School partnered with global tech giant Microsoft to explore the future of AI. Stepping outside of the traditional classroom, students learned about AI trends directly from industry professionals at the forefront of the tech sector.
King’s Business School organizes International Management in Practice: Application and Critical Thinking Professional Development Week, also known as IMPACT Week. IMPACT Week aims to inspire students, help them to develop key skills, foster networking, and lay the groundwork for successful careers. Students speak with senior professionals as well as recent graduates about current industry trends.
During IMPACT Week 2025, the focus was on AI. MSc International Management students spent a day fully immersed in an intensive learning experience. They had an exclusive visit to Microsoft’s UK headquarters in Paddington, London.
Professor Craig Robinson, the Vice Dean Education at King’s Business School, shares, “Students have been hearing from a variety of people at different levels.” (00:21)
Students spent the day learning from knowledgeable industry experts. The Microsoft AI team shared insights into how AI is changing the nature of their work, shifting customers engagement, and changing global business norms. They also shared about current emerging trends and their latest AI initiatives and developments.
The experience involved more than listening to guest speakers, though. Students participated in a team challenge, employing what they were learning in real-time. They had to design AI agent solutions and address real business problems. They pitched their ideas to Microsoft experts and gained expert feedback on their work.
Tatiana Arventi, AI Business Solutions – UK&I SME&C Manager at Microsoft, said, “We’re asking students to innovate alongside with AI. The idea is to built a frontier start-up where AI is embedded in the processes and strategies from the get-go, and not bolted on afterwards.” (00:43)
Through this exercise students were confronted with both the real-world challenges and opportunities of using AI.
Ultimately, knowing how to use AI tools won’t be enough in the future. Employers want employees who can design AI-first systems. Learning these skills early on gives students a competitive edge before they even enter the job market.
Tatiana notes the importance of these events for preparing students for the future. She highlights, “Students are the future. They are going to be our colleagues and our customers. We want them to be at the forefront. Now its particularly important because they have to have those skills of an agent boss. They need to have that intelligence on tap to be ready for the future. We’re here to support them along the way to make sure they’re successful.” (00:57)
Bridging the skills gap between academia and industry couldn’t be more crucial. Events like these foster direct connections and thought-provoking conversations between students and industry leaders.
Zane Freame, Principal Cloud & AI Platforms Solution Engineer (Global) at Microsoft, notes that it was a day of learning. He shares, “I’ve just been really impressed with the engagement and the kinds of questions that we’re getting from the students.” (01:21)
He underscores Tatiana’s point in saying that, “We want to be able to seed this concept of AI and agents very early on, because we know that its these leaders of the future who will embed AI into everything that they do.” (01:36)
Technical fluency has always mattered in the workplace. However, the ability to blend leadership and decision-making with AI will be paramount for future leaders.
Student Aya Hamzah reflected, “What we’ve enjoyed the most [about] being in Microsoft here today is the fact that we’re learning beyond just the borders of a classroom. We’re learning from industry experts, listening to their experiences, [and] listening to how they enjoy work here.” (01:49)
The first hand insights and real-world examples offered a deeper dimension to their learning that students appreciated.
She further adds, “I’ve been learning a lot about leadership experiences and how technology is going hand-in-hand with humans and not against them. This gave me the confidence that all of the sectors that I might be interested in in the future, I would be using AI in my job instead of having AI replace me.” (02:04)
Another student, Francesco Diddi, reiterates, “This is the future and we are going forwards, its going to be crucial for our life and our jobs. It is really very impactful.” (02:25)
The experience gave students what no textbook can: the perspective and confidence to picture themselves thriving in an AI-integrated workplace.
King’s Business School strives to prepare future leaders to shape a more resilient and equitable business world for all of society. They aim to deliver life-changing business education. The IMPACT Week 2025 delivered on that promise.
Professor Craig notes, “At KBS we talk about life-changing business. Part of that is a life-changing education and this is part of that.” (02:46)
Triple accreditation, a central London location, and close partnerships with leading companies such as Microsoft make King’s Business School a top choice for ambitious master’s students.
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