What is the MS in Media Management at Gabelli School of Business?

Media management is a business discipline that focuses on strategy and operations in the media industry.

The MS in Media Management at Gabelli School of Business, Fordham University is based in New York. In the program, students develop the skills and knowledge they need to build successful careers in traditional and new media industries.

It doesn’t hurt that the MS in Media Management program is based in New York, the media capital of the world. “I was originally intrigued by the Media Management program because it was in line with what I was looking to get out of secondary education,” Harry tells us. “I wanted to study in the middle of New York City because it’s the media capital of the world. I think that’s really important because you gain a lot of meaningful connections with people that live and work in this city.” (01:23)

Fordham’s MS in Media Management has three core courses: Media Systems and Markets, Innovation in Media Business Models, and Consumer Adoption of New Media. Students can also choose electives such as Leadership with PR, Social Media, and Crisis Communication and Leadership Strategies.

MS in Media Management job opportunities

If you’re thinking about pursuing a career in journalism, public relations, marketing, brand strategy, or social media, an MS in Media Management is a great degree to have under your belt.

A degree in Media Management can open doors to a range of job opportunities, with job titles like Account Manager, Advertising Manager, Media Manager, Digital Marketer, Public Relations Offer, and TV Producer.

Furthermore, the Gabelli MS in Media Management in New York is a STEM-approved program, which means international students have the ability to work for a longer period without needing immediate sponsorship.

Studying Media Management is also an honorable path if you want to create positive social change. Harry says, “I think my interest in journalism really stems from my inner desire to promote social change in a positive light. Journalism is the foundation for democracy. Without it, we simply would not be able to operate as a democracy.” (02:15)

Studying Media Management during COVID-19

“To put it simply, [COVID-19 has] really put a very big lens on a very small industry,” Harry states. “It really put a lot of pressure on digital media professionals because everybody was looking to escape their quarantine. That’s really changed the way we look at digital media now. The beauty of it is the market is bigger than ever and the downside is the market is bigger than ever.” (06:43)

Needless to say, everyone is studying online due to the pandemic, but it is very interactive. “We would draw with each other, we would create post-its and poster boards and things like that. Despite being in front of my computer, I really did connect with other students – whether they were overseas or next door to me,” Harry says. (08:21)

The benefits of learning in a well-connected industry

A master’s degree is a rigorous learning experience, but the amount of knowledge he gained still surprised Harry. “I think the thing that surprised me most about a master’s is just the amount of things I didn’t know about this industry,” he explains. “You’re so overwhelmed by the amount you’re learning that it’s rewarding because there’s so much more to this than [you] didn’t know and now [you’re] exposed to it.” (09:05)

Another thing that surprised Harry was the “amount of really wonderful, smart, caring people in this industry that are willing to give up their time and energy to educate emerging professionals.” (09:54) When applying for various jobs or internships, Harry had a lot of support from fellow media professionals in the industry.

He posits, “I think media is unique because everybody is so connected that it makes people want to help younger professionals succeed more because they understand what it was like to be in our shoes.” (10:40)

Harry’s #1 advice: Study your passion

When we asked Harry for his advice for prospective master’s students, he quickly answered, “Make sure what you’re pursuing is your real passion because this is not an introductory tip-of-the-iceberg program. This is a very in-depth, rigorous, challenging learning experience that you’re paying a lot of money [for].” (13:22)

Harry spent months talking to friends and family, admissions managers, former students, and industry professionals, to make sure Media Management is what he really wanted to pursue.

For Media Management students, Harry advises, “Just consume as much positive media as possible. Read as many newspapers as you can, read about what you’re interested in…and learn about what sector of media you’re really interested in because it’s so broad.” (14:26)

Whether you’re thinking about an MS in Media Management or any other field, take Harry’s advice and make sure it’s your true passion. Of course, you should feel free to explore other fields but make sure you have a goal in mind. The post-graduate world is filled with opportunities, so it’s important that you are well-prepared and ready to learn.