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Johan Cruyff Institute educates the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.
The Cruyff Institute has campuses in Amsterdam, Barcelona, Mexico City, and Lima in Peru. A variety of Masters level programs are available at all locations (excluding Peru where Executive Masters Program takes place) and with an interconnectedness between all campuses, students get a truly international experience and are able to dive deep into sports management with multiple perspectives.
The Johan Cruyff Institute is a member of the North American Society for Sport Management (NASSM), the European Association for Sport Management (EASM), the Catalan Sports Industry Cluster (INDESCAT), and the Principles for Responsible Management Education (PRME).
These memberships provide the Cruyff Institute with an international network of experts, consistent assessment of the programs available, and promotion and stimulation of professional development in the area of sport management.
The Johan Cruyff Institute offers a wide range of Masters degree programs at their locations as well as online programs offering students an opportunity to gain a world class education from anywhere in the world.
Available programs include the Master in Sport Management, Master in Coaching, Master in Football Business in partnership with FC Barcelona, and Master in Sport Marketing & Management. The Master in Football Business is available at the Barcelona campus, the model of the 10-month program is based on the management model of FC Barcelona.
The Johan Cruyff Institute offers different scholarship packages every academic year and have recently opened applications for The Cruyff Athlete Fund which consists of 14 full and partial scholarships awarded to athletes looking to transition from professional sport to the business world.
A former student of Johan Cruyff Academy, Ziggy Tabacznik, and his colleague Kevin Loos approached Riot Games, one of the world’s largest esports companies, to launch a campaign in League of Legends (Riot Games’ largest game to date with millions of concurrent players around the world) to promote blood donation. The objective was to raise awareness among the youth about the importance of donating blood. During the World Championships for LoL, when the players got their ‘first blood’ a banner appeared with the slogan ‘A first blood could save lives’.