Goethe Business School draws inspiration from the iconic German writer, poet, and philosopher Johann Wolfgang von Goethe. We explore how GBS implements values and teachings from this multidisciplinary genius.
Goethe Business School (GBS) is located at Goethe University in Frankfurt, Germany. Established in 2004, the school is relatively young but has swiftly risen to prominence. It offers a wide range of part-time programs, including MBAs, specialized master’s programs, and executive education.
Goethe Business School has established itself as a hub for innovation, fostering a culture of critical thinking and international collaboration. The school is known for its cutting-edge research and strong connections to the business community in Frankfurt, one of Europe’s leading financial centers.
The school is named after Johann Wolfgang von Goethe, a literary genius and a polymath who made significant contributions to German literature and culture in the 18th and 19th centuries. His legacy continues to shape the intellectual environment of the school.
Johann Wolfgang von Goethe (1749-1832) was a towering figure in literature, philosophy, and culture. Born in Frankfurt, Germany his literary works include masterpieces like “Faust” and “The Sorrows of Young Werther”. Besides literature, Goethe was also engaged in natural sciences and played a prominent role in the Weimar Classicism movement.
Goethe’s writings and thoughts had a profound impact on the Enlightenment era. A pantheistic exploration of human desires, like love affairs, suicide, and soul-searching in Goethe’s ideas meant they were once frowned upon at the time. Today, we recognize Goethian narratives as artistic works with psychological depth, offering insights into the complexities of emotions and individuality.
Goethe’s approach is interpreted as a profound appreciation for the natural world and its interconnectedness. His intellectual curiosity and pursuit of self-knowledge and individuality are regarded as admirable qualities that promote personal development.
As Goethe Business School bears his name, it draws inspiration from his inquisitive spirit and commitment to humanistic values. Through a diversified curriculum and an international perspective, the school fosters an environment conducive to intellectual growth, mirroring Goethe’s insatiable thirst for knowledge.
It doesn’t seem likely the school will consider a name change soon. However, honoring accomplished alums could always be a possibility in the future.
Maraja Fistanic earned an MBA in Digital Transformation Management from GBS, focusing on business model innovation in Legal Tech. She is the CMO and Founder of LegalTegrity, a digital whistleblowing solution for small and medium-sized companies, enabling compliance services and anonymous reporting of law breaches. Her career includes being managing director of a European alliance of law firms, overseeing marketing and cross-border projects.
Andrew Lucas earned an MBA in Management and Finance from GBS. He is a finance leader dedicated to driving change and cultivating a positive work culture. Previously, Andrew served in various roles at RS Components, including Finance Director for DACH and Managing Director for DACH. He also gained valuable experience working across multiple European markets at Ernst & Young, Abbott, and Berkshire Hathaway’s Duracell Brand. Andrew Lucas is a respected finance industry figure known for his expertise and ability to foster growth and strategic development.
Just as Goethe’s legacy continues to inspire generations of artists, thinkers, and scholars, the Goethe Business School inspires the next generation of business leaders. They teach graduates to embrace innovation, ethical practices, and sustainability in our global economy. By doing so, Goethe’s legacy adds to a more sustainable and inclusive business world, resonating with his timeless values.
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