What Does Networking Actually Mean?

You may have wondered, “What is networking?” at some point during your career. While many people are aware of the term, there is still some confusion as to what networking entails. Let’s dive into what it means and how to leverage your network.

A Short Definition of Networking

Networking, more specifically professional networking, refers to connecting with professionals to foster mutually beneficial professional relationships. You can network with professionals in your current field or other industries.

By building a professional network, you create a community. In this community you can exchange information, share resources, knowledge, inspiration, and connections. You stay up to date on industry trends, gain fresh insights, and can discover new job opportunities through your connections.

At its core, networking helps you build relationships, not trade transactions. It’s a long-term strategy for personal and professional growth.

What Is the Purpose of Networking?

The main purpose of professional networking is to connect with other professionals and explore career opportunities that foster growth.

Why Do We Network?

We network for a variety of reasons. Here are a few examples of networking:

  • Access to hidden job markets: You are more likely to hear about a job first or to be referred if you have a wider network.
  • Gaining Knowledge & Insights: Through your network, you can gain plenty of insights into your industry or other industries. It is a great way to exchange information and learn from other knowledgeable professionals.
  • Support and mentorship: Gaining support and advice can be useful when navigating new roles or making a career change. By networking, you can find peers and mentors who can bolster your career development.
  • Visibility and credibility: Strong networks build your reputation in your field. Having shared connections can be a good icebreaker when making new connections.
  • Improve Social Skills: By networking, you can improve your social and interpersonal skills. You can boost your confidence by meeting new people, widening your horizons, and putting yourself in new situations.
  • Recruitment: On the other hand, if you are a team leader or already part of a team, networking can be great for talent acquisition and hiring top talent.

Essentially, networking is an important part of your career journey. It is worth the extra effort as it pays off in the long run.

How to Network Both Online and In-Person

There are many ways to build your network, both online and offline. Here are some practical tips to help you achieve effective networking.

How Networking Works:

Initiate contact: Reach out via email, LinkedIn, or at online or in-person events.

Show genuine interest: Ask thoughtful questions. Showcase your interest in other people’s work and industries, and be open to learning new things.

Be a good listener: Learn from the other person’s experience. Avoid immediately asking for professional favors or making the conversation all about yourself and your career path. Building a long-lasting, positive relationship can be a great step towards new opportunities in itself.

Provide value: Share relevant information, introduce people in your network, and give helpful feedback when requested. Give back to your community where you can. 

Follow up: Always remember to thank your contacts if they help you. And don’t be afraid to stay in touch to maintain professional relationships over the long term.

Think of networking as planting seeds. With care and consistency, relationships grow into opportunities.

Online Tools

In today’s world, a lot of networking happens online. There are plenty of online platforms that can help you expand your network.

  • LinkedIn: Optimize your profile and connect with alumni, colleagues, and industry leaders.
  • Social Media: A valuable tool for showcasing your work and building your online presence.
  • Alumni directories: Connect with alumni, professors, mentors, and your classmates.
  • Professional forums: Join online groups and channels that are relevant to your industry or job role.

In-Person Events

On the other hand, you can also network at in-person events. Here are some examples:

  • Career fairs and expos: There are plenty of career fairs for professionals. Leverage career fairs in your area to network directly with recruiters and industry leaders.
  • Industry events: Attend industry events, such as panel talks, conferences, and summits. It is a great way to meet professionals with similar interests, build visibility in your field, and expand your industry knowledge.

How to Start Building Your Network Today

So how can you start business networking? Here are some easy tips to help you with the first steps:

  • Update your LinkedIn profile: ensure your profile is up-to-date and features relevant information and links.
  • Reach out to new contacts within your network: Connect with old peers and classmates, alumni of your university, previous or current colleagues, or those with similar roles in your industry. Get those conversations going!
  • Attend virtual or in-person events: Be present, ask questions, introduce yourself to new people, and don’t forget to exchange contact information.

Understanding what networking is and learning how to approach it with confidence can transform your professional life. Whether you’re a recent graduate, job seeker, or career changer, it all starts with that first conversation.

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