Ready to lead in the digital era? Emlyon Business School’s Master in Digital Marketing & Data Analytics blends tech expertise, real-world projects, and global insights. Discover how this Digital Marketing & Data Analytics specialization can transform your career and prepare you for top roles in data-driven marketing worldwide.
It’s no secret that the fields of digital marketing and data analytics continue to evolve at a rapid pace. Those who succeed in the industry are those who can keep up with advances in tech and stay ahead of digital trends. That’s why emlyon business school offers its triple-accredited (EQUIS, AMBA, AACSB) Master in Digital Marketing and Data Analytics program. It blends cutting-edge marketing strategy with advanced technical skills in data analytics.
This program is designed for those who want to lead in an industry where data, creativity, and technology meet.
The master’s degree program is taught in English and takes place full-time. It is available in two formats: two years (120 ECTS) or one year (60 ECTS). The program resides in Paris, France. However, students also gain international experience during the program.
Jenny Ting, a student and school ambassador at emlyon, shares her insights about the program. She calls it a “future targeted program”. She explains, “[the program] blends the two professional skills into one whole program and leads the student to a future-oriented [career path].” (00:40)
Let’s take a closer look at what makes emlyon Business School and this program so unique.
To be eligible for the program, applicants must have completed a 3-year bachelor’s degree (or equivalent). Students with a 3-year bachelor’s degree can join from Year 1. Alternatively, students with a 4-year bachelor’s degree can join from Year 2.
The average age of students in the program is 25 years old. The program includes 101 students from over 20 nationalities. This creates a diverse and culturally rich learning environment.
Jenny notes that not all of her classmates have a data background. She describes the ideal candidate for the program: “Firstly, be curious, you definitely need to have the passion and curiosity about what you’re about to learn in data and digital marketing. Also, the language. All of the classes are going to be taught in English for this program. Thirdly, be prepared to jump out of your comfort zone because the program is definitely going to be challenging.” (02:43)
For those who are passionate about learning data and digital marketing and are willing to get out of their comfort zone and get curious, this program is for you.
The program stands out for its focus on skills training and experiential learning. Students gain the real-world skills they need for strong careers in this field.
Notably, there are numerous experiential learning opportunities. These experiential learning elements include:
These experiential learning elements go beyond theoretical learning. Students are prepared for real-world challenges through experiences that fortify their understanding.
Moreover, right from Year 1, students engage in topics that mirror real industry challenges.
Core courses from Year 1 cover Intermediate Finance, Marketing for Value Creation, Statistics for Business, Operations & Decisions, Sustainability Introduction for Future Business Leaders, and more.
In Year 1, students can already target a specialization. The specialization courses include:
In Year 2, they cover core courses such as Governance, Ethics & Sustainability Thinking. The specialization courses include:
The Master in Digital Marketing & Data Analytics at emlyon ensures students graduate with technical fluency and strategic insight. Tools covered include Google Analytics, Google Ads, SQL, Python, R, Tableau, and Power BI. Students also explore content marketing with generative AI and discuss the increasing importance of digital ethics.
Jenny emphasizes the practical aspect. She elaborates, “In Digital Marketing, the most important of all is getting to learn about Google Analytics. That is also covered and strengthens our skills in the program. On the other hand, in [the] Data Analytics field, [the] most important is the digital language skills; Python, SQL, RStudio languages. These can all be combined with data visualization tools like Tableau and Power BI. All of these [skills] are covered and taught in the program courses.” (03:54)
The skills taught seamlessly blend both fields, giving students a hybrid blend of transferable skills that serve them in a variety of roles.
In today’s job market, gaining work experience during your studies can truly get your foot in the door. During the Master in Digital Marketing and Data Analytics at emlyon, students can complete an optional professional experience at the end of Year 1.
In Year 2, they must complete a 4-6 month compulsory professional experience in the form of an internship. They can do so in France or internationally. This gives students the chance to apply their academic knowledge in real-world scenarios and gain hands-on industry experience before they graduate.
Graduates of this program benefit from exceptional employment outcomes. 89.2% are employed within three months of graduation, and 100% find employment within 6 months.
Additionally, 68% secure jobs before finishing the program. 35% of students secure a job abroad. This highlights how the program opens international opportunities for many graduates. Additionally, the average annual salary is around €54,500.
Graduates go into various industries, including marketing, digital, networks and telecommunications, sales, and more. The emlyon Business School network includes 48,000 alumni in over 130 countries. Graduates become part of an illustrious, global alumni network for life.
Program graduates can secure coveted roles such as Data Analyst, Marketing Consultant, and Business Analyst, among other positions. Top previous employers include Christian Dior Parfum, Coca-Cola, Chanel, Pinterest, JD Sport, Danone, Deloitte, Estée Lauder, and L’Oréal, among others.
It is no surprise that emlyon ranks #2 in France for the Employability University Ranking 2025 by Times Higher Education.
The program offers direct opportunities to network with renowned companies. For example, this year during the inaugural emlyon Tech & Data Day. This recruitment event offered a platform in which students were able to mingle with Amazon, Meta, Rakuten, Engie, Dailymotion, and other companies. Students could network, learn more about the market, and gain access to new career opportunities.
For Jenny, the exposure to top companies was invaluable. She reflects, “The program offers so many cooperations with companies… they come to our school to do in-school presentations. They also offer a lot of internship opportunities and chats with professionals. The program also offers an international period and an international seminar, we really get a chance to visit companies in other countries, that we might collaborate with in the future.” (05:37)
Jenny adds, “In this program, we also get the chance to do in-company projects. that allows us to really cooperate with companies such as Meta… and also Google” (06:19)
These experiences offer nunerous opportunities for students to directly network and gain industry insights from the companies that are leading in the field.
The Master in Digital Marketing and Data Analytics program at emlyon Business School offers a rare balance. It seamlessly combines rigorous academics, real-world industry engagement, and rich global exposure. Students leave with technical mastery, strategic vision, and an adaptable mindset; qualities that are in high demand across various industries.
If you’re ready to merge data analytics, digital marketing and gain future-proof skills, then this program might be the best next step for you. Connect with an emlyon ambassador to learn more about admissions, career support, and student life.
Want to study at emlyon Business School? Take our eligibility quiz to see if you qualify!
