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James McKenna

Copywriter

Biography


James McKenna earned an MA in French and History from the University of Edinburgh, with one year at the Centre Universitaire Jean-François Champollion in Albi, France. After graduation, James embarked on a career in marketing in Barcelona, where he worked in-house at a variety of business schools. A freelancer since 2017, James now creates content across a diverse range of industries but maintains his higher education pedigree as a content writer for MASTERGRADSCHOOLS and MBAGRADSCHOOLS.

The Nyenrode Business Game: An engaging take on admissions image
4 min
Master Industry trends

The Nyenrode Business Game: An engaging take on admissions

Looking for a hands-on way to get to know Nyenrode – and be in with a chance of winning a scholarship? Introducing Nyenrode’s Business Game: an annual event in partnership with a major business that gives prospective students first-hand experience of Nyenrode Business University.

August 17, 2022
Training the next generation of digital product managers image
4 min
Master Specializations

Training the next generation of digital product managers

With business and tech functions often speaking different languages within organizations, there’s an exciting niche for those who can link the two. Discover the Master of Digital Product Management (MDPM) at Smith School of Business with input from Associate Professor & Program Director Kathryn Brohman and MDPM Associate Director Connor McCann.

August 12, 2022
How to make a successful career change image
4 min
Master Jobs

How to make a successful career change

Considering a career change but don’t know where to start? Colleen Paulson, Career Coach and Certified Professional Resume Writer, reveals how to switch careers and offers tips to help you on your journey.

August 05, 2022
5 fundamental reasons to study digital marketing in Dublin image
4 min
Master Specializations

5 fundamental reasons to study digital marketing in Dublin

It’s easy to flick through a prospectus and come away thinking you’ve just been reading about the world’s greatest business school. But, what do the students themselves think? We heard from four UCD Michael Smurfit Graduate Business School students who told us why they chose to study digital marketing in Dublin.

July 23, 2022
EADA Personal Inspiration Week: Growth mindset in action image
4 min
Master Industry trends

EADA Personal Inspiration Week: Growth mindset in action

Is it enough to just learn hard and soft skills during a Master in Management? At EADA, they don’t think so. The EADA Personal Inspiration Week is an intensive event that teaches valuable life lessons for personal and professional growth – and students truly reap the benefits.

July 18, 2022
6 ways a Master in Marketing at EADA opens doors for your career image
4 min
Master Specializations

6 ways a Master in Marketing at EADA opens doors for your career

On the surface, the Master in Marketing at EADA is a great route into marketing management positions. However, when you scratch the surface, there are far more advantages hidden beneath. MASTERGRADSCHOOLS spoke to graduate Defne Kavas who lifted the lid on the program’s unique offering.

June 27, 2022
An MSc in Climate Change and Sustainable Finance: An ethical framework for finance image
4 min
Master Industry trends

An MSc in Climate Change and Sustainable Finance: An ethical framework for finance

With such widespread awareness of existential threats to humanity, students are increasingly choosing to pursue education and careers that will make a positive impact on the world. However, until quite recently, business schools have been reluctant to embrace the change in attitude. Now, as the tides are changing, EDHEC Business School’s MSc in Climate Change and Sustainable Finance has shown that the two can – and should – work symbiotically. We heard from Jan Hendrik, one of the first students to explore this innovative new master’s program, who told us why he feels sustainable finance is so important to him and to the world as a whole.

June 22, 2022
What makes Stockholm School of Economics the best Master of Finance in Sweden? 5 key differentiators image
4 min
Master Specializations

What makes Stockholm School of Economics the best Master of Finance in Sweden? 5 key differentiators

Ranking systems for business schools are great at giving you an idea of how attractive an institution is likely to be. However, when you’re choosing where you want to study, it’s the details and examples that are most useful. We heard from faculty and students what exactly makes Stockholm School of Economics’ program the best Master of Finance in Sweden.

June 13, 2022
Take a digital leap of faith with the digital business master at ESCP Business School image
4 min
Master Specializations

Take a digital leap of faith with the digital business master at ESCP Business School

How do you balance the economic and creative needs of a business? With this master’s program, Copenhagen Business School believes they have the answer. We spoke to school officials to learn more about their Master’s in Strategic Design and Entrepreneurship.

June 06, 2022
7 things to expect from a Master’s in Marketing Intelligence at Fordham University image
4 min
Master Specializations

7 things to expect from a Master’s in Marketing Intelligence at Fordham University

With such fast-paced surroundings, living and studying in New York is the dream for future marketing experts. Add an innovative Master’s in Marketing Intelligence at the Gabelli School of Business into the mix, and you might think the advantages are obvious. However, graduate Aditya Gupta told MASTERGRADSCHOOLS about some of the less-expected ways his degree improved him as a person and opened up new doors professionally.

May 23, 2022
Don’t just survive… Thrive! 4 simple tips on how to advance your career in today’s fast-paced world image
3 min
Master Jobs

Don’t just survive… Thrive! 4 simple tips on how to advance your career in today’s fast-paced world

With the world of business changing so quickly, what guaranteed success just five years ago may not work today. However, there are some evergreen techniques that will always help you move forward. Inspired by Michigan Ross Professor Scott DeRue, we’ve put together four top tips for how to advance your career and bounce back from your plateaus.

May 20, 2022
Close the gap between business and tech with a Master of Management in Artificial Intelligence image
4 min
Master Industry trends

Close the gap between business and tech with a Master of Management in Artificial Intelligence

The potential of artificial intelligence in business cannot be ignored, but the talent gap for leaders who double as tech experts is still alarmingly wide. As Tina Yao explains, the Master of Management in Artificial Intelligence provides a setting for innovative minds to couple the two and be ready to lead organizations of the future.

May 06, 2022

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